Clearly, after all this time and tele-madness, most people still haven’t figured just how powerful mass media is. In a global sense that’s already a fact-slash-threat hard to debate on. In this overly dramatic nation helplessly fueled by ideals and the fantastic, it’s nearly overkill. It’s even right there: MASS media. The Philippines is a nation of the masses, and as long as agenda setting is concerned the media and the audience are on an equal footing on how who gets what from whom and when. Fair. Even beautiful. EXCEPT WHEN YOU HEAR CHEERS OF “TINK PASITIB!”.

The lousy, indifferent creators of this campaign failed at the fact that many people waste their lives watching TV— much more, follow what it says.

Apparently, to be tough, one has to sound wrong. To think that this nation aspires better lives and better days. And those in capacity continue to manipulate and corrupt the unsuspecting heads of a supposedly-intellectual race with TINKING and PASITIBITY. The end result could only be the same: lousy, indifferent  zombies who do not mind TINKING PASITIB as long as they emulate their superstar idols.

This isn’t an attack on people who are less fluent in speaking English. That would be self-inflicted pain. This is an attack on mindless crocodile creators of maleducation blackholes ruining the minds of the viewers in the name of money.

There are many other ways for a successful marketing campaign in this country, say, like using Tagalog. Or maybe even the never-steady Pilipino language. The media is probably one of the remaining semi-powers this nation has. If anything, while it lasts, it can and should be used to educate… damn properly. And that laborer’s cheer is Just So Annoying.